Previous Work

Outputs I’ve created before.

Public samples, visuals, captions, carousels, and other marketing materials I can directly show.

Public samples Static posts Carousel content Creative direction
This page focuses on work that can be shown more directly. The goal is not just to show the output, but to explain what each piece was trying to communicate.

Cleaning and Household Services

A service-based content set focused on making the offer clearer, communicating value, and giving the audience helpful content they can actually use.

Service business Static posts Carousel content Helpful content
Public sample

What this focused on

  • Making the offer easier to understand
  • Communicating value beyond the basic function of cleaning
  • Showing emotional value like relief, peace of mind, and less mental load
  • Building trust through helpful and practical content

What this shows

This sample shows how a practical service can be positioned with more clarity, usefulness, and care instead of only saying what the service does.

Social Media Marketing Brand Group

A content set created for social media marketers, focused on relatability, humor, validation, and making the audience feel seen.

Audience: SMMs Relatability Humor Empowerment
Public sample

What this focused on

  • Making social media marketers laugh
  • Validating common struggles in the work
  • Making the audience feel like they are not alone
  • Creating content that feels relatable instead of generic

What this shows

This sample shows audience understanding. The content is not just about giving tips. It is about creating a sense of recognition, humor, and community.

Want to see how this thinking applies to your business?

Most of my client work is private or under NDA, but I’m happy to make a small test output for free if you want to see how I think.